MG Motor India is set to expand its electric vehicle portfolio with the introduction of a long-range variant of the Windsor EV next month. The move comes at a strategic time when the Windsor EV has already established itself as one of India’s top-selling electric vehicles, having achieved remarkable sales milestones since its launch. The upcoming variant is expected to address one of the most significant concerns for EV buyers – range anxiety – by offering substantially improved driving range between charges.
Windsor EV’s Market Success Story
Since its introduction to the Indian market, the MG Windsor EV has witnessed impressive acceptance among consumers looking for affordable electric mobility solutions. The crossover recently crossed the 20,000 unit sales mark in just six months since its launch – a testament to its growing popularity in a market that’s gradually warming up to electric vehicles.
This achievement is particularly noteworthy considering India’s nascent EV market, where concerns about charging infrastructure and range anxiety continue to influence buying decisions. MG’s innovative Battery-as-a-Service (BaaS) program, which significantly reduces the upfront cost of ownership, has been a key factor in the Windsor EV’s commercial success.
What to Expect from the Long Range Variant
The upcoming long-range Windsor EV is expected to draw inspiration from its international counterpart, the Wuling Cloud, which is sold in global markets with a larger battery pack. Here’s what we can anticipate from the new variant:
Battery and Range Specifications
| Specification | Current Windsor EV | Expected Long Range Variant |
|---|---|---|
| Battery Capacity | 38 kWh Li-ion | 50.6 kWh Li-ion |
| Claimed Range | 332 km | ~460 km (CLTC) |
| Power Output | 136 PS | 136-150 PS (expected) |
| Torque | 200 Nm | 200-220 Nm (expected) |
| Charging Time (10-80%) | ~40 minutes (DC fast charging) | Similar or improved |
The substantial 38% increase in battery capacity is expected to translate to approximately a 39% improvement in driving range, pushing the Windsor EV’s range capabilities to levels that can significantly reduce range anxiety for intercity travel.
Industry experts suggest that while the CLTC (China Light-Duty Vehicle Test Cycle) range of 460 km may not directly translate to real-world conditions in India, even a conservative estimate would put the actual range well above 400 km – making it one of the most capable electric crossovers in its price segment.
Current Pricing Structure
The Windsor EV is currently available in multiple variants with two distinct purchasing models:
Battery-as-a-Service (BaaS) Program
| Variant | Ex-showroom Price | Running Cost |
|---|---|---|
| Base Variant | ₹9.99 lakh | ₹3.9 per km |
| Mid Variant | ₹11.49 lakh (est.) | ₹3.9 per km |
| Top Variant | ₹12.49 lakh (est.) | ₹3.9 per km |
Full Ownership Model
| Variant | Price (Ex-showroom) |
|---|---|
| Base | ₹14 lakh |
| Exclusive (Mid) | ₹15 lakh |
| Essence (Top) | ₹16 lakh |
Given the enhanced battery capacity and range, the upcoming long-range variant is expected to command a premium of approximately ₹1.5-2 lakh over the corresponding current variants. However, MG might also introduce the BaaS program for the long-range version to maintain affordability.
Feature Highlights and Expected Enhancements
The current Windsor EV is already well-equipped with modern features and conveniences. The long-range variant is expected to retain these features while potentially adding new ones to justify its premium positioning.
Current Feature Highlights
| Category | Features |
|---|---|
| Infotainment | 15.6-inch touchscreen with 80+ iSmart connected features |
| Safety | Six airbags, ABS with EBD, Electronic Stability Control |
| Comfort | Lounge seats with 135-degree recline, auto climate control |
| Convenience | Wireless charging, panoramic sunroof (top variant) |
| Lighting | LED headlamps and DRLs |
Potential Enhancements for Long Range Variant
Industry sources suggest that MG might introduce several enhancements to the long-range variant, possibly including:
- Enhanced regenerative braking system with multiple levels
- Improved thermal management for the larger battery pack
- Faster DC charging capabilities
- Additional drive modes optimized for range and performance
- Advanced driver assistance systems (ADAS) features
- Premium interior materials and finish
“The long-range variant represents a natural evolution of the Windsor EV lineup,” notes automotive analyst Ravi Bhatia. “As consumers become more comfortable with EVs, their expectations regarding range and features also increase. MG seems to be responding to this market demand proactively.”
Production Milestone and Manufacturing Capacity
In February 2025, MG celebrated rolling out the 15,000th Windsor EV from its production facility. The company revealed that the model was receiving approximately 200 bookings per day at that time, indicating strong sustained demand.
With the introduction of the long-range variant, MG is expected to further ramp up production capacity at its manufacturing plant. The company has already made significant investments in localizing components for the Windsor EV, which should help maintain reasonable pricing despite the enhanced specifications.
Competitive Landscape
The introduction of the long-range Windsor EV will position it more competitively against both existing and upcoming electric vehicles in the Indian market:
| Model | Battery Capacity | Claimed Range | Price Range (Ex-showroom) |
|---|---|---|---|
| MG Windsor EV (Current) | 38 kWh | 332 km | ₹14-16 lakh |
| MG Windsor EV (Long Range) | 50.6 kWh (expected) | ~460 km (expected) | ₹16-18 lakh (expected) |
| Tata Nexon EV Long Range | 40.5 kWh | 465 km | ₹14.49-16.99 lakh |
| Mahindra XUV400 | 39.4 kWh | 456 km | ₹15.49-19.39 lakh |
| Citroen eC3 | 29.2 kWh | 320 km | ₹11.50-12.43 lakh |
The long-range Windsor EV’s expected specifications would position it as one of the most capable electric crossovers in the sub-₹20 lakh segment, potentially challenging even some premium offerings from European manufacturers.
Market Impact and Sales Projection
The introduction of the long-range variant is expected to further boost the Windsor EV’s market position, particularly among buyers who have been hesitant to adopt electric vehicles due to range concerns.
“With the new variant offering potentially over 400 km of real-world range, the Windsor EV will address one of the primary barriers to EV adoption in India,” says electric mobility expert Shailesh Kumar. “This should help MG tap into a segment of customers who have been waiting on the sidelines.”
Industry analysts project that the long-range variant could account for approximately 30-40% of total Windsor EV sales once it establishes itself in the market. This would translate to monthly sales of around 1,500-2,000 units for the long-range version alone, further strengthening MG’s position in India’s electric vehicle market.
Charging Infrastructure and User Experience
While the enhanced range will certainly alleviate range anxiety, MG is also expected to continue its focus on building a robust charging ecosystem for Windsor EV owners. The company has been actively partnering with charging infrastructure providers to establish a network of fast charging stations across major highways and urban centers.
Additionally, MG’s iSmart connected car technology provides Windsor EV users with real-time information about nearby charging stations, battery status, and range predictions based on driving patterns. These features contribute significantly to improving the overall user experience of Windsor EV owners.
The long-range variant is expected to benefit from potential software enhancements to further optimize range efficiency and charging performance.
MG’s Expanding Electric Portfolio
The Windsor EV is a crucial part of MG’s broader electric vehicle strategy for the Indian market. Beyond the Windsor, MG is preparing to introduce two premium electric vehicles under its newly launched ‘MG Select’ retail chain:
- MG Cyberster: A two-door convertible electric sportscar that blends performance with zero-emission driving
- MG M9: A luxury electric MPV targeting the premium segment
Both these vehicles made their first appearance at the BMGE 2025 earlier this year and are expected to hit showrooms in the coming months. This multi-pronged approach demonstrates MG’s commitment to offering electric vehicles across different segments and price points.
“MG’s strategy of offering electric vehicles across different body styles and price segments is commendable,” observes industry analyst Puneet Gupta. “While the Windsor EV caters to the mass market, the upcoming premium offerings will help establish MG as a comprehensive electric vehicle manufacturer.”
Future Outlook for MG Electric Vehicles in India
With the government’s continued push for electric mobility through incentives and infrastructure development, MG appears well-positioned to capitalize on the growing interest in electric vehicles among Indian consumers.
The Windsor EV, particularly with the addition of the long-range variant, is expected to remain one of the company’s volume drivers in the near term. However, the success of its premium electric offerings will be crucial for building brand perception and establishing MG as a technology leader in the Indian automotive landscape.
Industry watchers also speculate that MG might be considering more affordable electric models for the Indian market, potentially targeting the sub-₹10 lakh segment with full ownership models rather than just battery subscription options.
Conclusion: A Strategic Move at the Right Time
The introduction of the long-range Windsor EV variant comes at an opportune time when Indian consumers are increasingly considering electric vehicles for their transportation needs. By addressing one of the key concerns – driving range – MG is strategically positioning itself to capture a larger share of the growing electric vehicle market.
With its combination of enhanced range, feature-rich package, and potentially competitive pricing, the long-range Windsor EV could set new benchmarks for value in the Indian electric vehicle landscape. Its success will not only strengthen MG’s position in the market but also potentially accelerate the broader adoption of electric vehicles in India.
FAQs
What is the expected range of the upcoming MG Windsor EV Long Range variant? The long-range variant is expected to offer a CLTC-claimed range of approximately 460 km on a single charge.
When will the MG Windsor EV Long Range variant be launched in India? MG Motor India plans to launch the long-range variant of the Windsor EV next month.
How much more expensive will the Long Range Windsor EV be compared to the current model? The long-range variant is expected to command a premium of approximately ₹1.5-2 lakh over the corresponding current variants.